The main objective of the HOTEL CARRETERO is the satisfaction of the expressed or implied needs of our customers, through personalized attention and continuous improvement, providing security, cleanliness, profitability and growth with qualified personnel and modern facilities, according to the requirements of the Technical Standard.

The hotel has several major awards conferred by domestic and international entities:

• Servicio Nacional de Aprendizaje SENA: Certifications for work competencies, housing, food and beverages.
• City Council: Special recognition to the hotel for its 27 years of experience.
• Presidency of the Republic: Award for the support gave to program “Computers for education 2003”.
• Operation Smile: for his unconditional support to the program "Operation Smile giving health and welfare to Colombian children" 1988-1998.
• 210th Combat Aviation Battalion (Panama) for services provided to staff, which conducted relief operations during the Nevado del Ruiz eruption in 1985.

 The hotel is an active member of the following:

• Coffee Culture International Tourist Promoter S.A.
• Cotelco.
• Convention & Visitor Bureau of Caldas and Manizales.
• Chamber of Commerce Manizales.
• Santagueda´s Neighbors Civic Corporation.
• Caldas Civic Corporation.